The New York version of our “We Get It” campaign. 1.1M social impressions on Twitter and counting which spread to an additional 241K consumers in the same week. Postmates also saw a 9% increase in brand awareness and a 10% increase in app use after the campaign.
Lots more work coming soon. And most likely a description of the campaign.
Due to fewer polling places, millions of lower-income and minority voters wait in long lines to cast their ballots. And the 2016 election was no different. Boost Mobile stores are located in these lower income and minority communities. So this election year, we turned our storefronts into polling places, resulting in 23% higher voter turnout in Boost precincts. The campaign was highly awarded at the One Show and at Cannes, winning 2 Grand Prix – Integrated and Promo & Activation, A Cannes Titanium Lion, 2 Cannes Gold Lions, 2 Cannes Silver Lions, Gold One Show pencils, 2 Silver One Show pencils, and 1 Bronze as well as The AdAge Creativity Awards – Campaign of the Year and a White and Wood D&AD pencil.
When it comes to reviews, our members are saying some unbelievably nice things about our blades and our shave butter. And we mean, unbelievably nice. It’s like "God gently rubbing the whiskers off your face?"Jesus Christ. Your "legs feel like dolphins?" Sounds fishy. Your face "feels like it came out of your mother’s vagina?" Disgusting, and unbelievable. But while the facts have gotten blurred along the way, we know that behind all the lies, these reviews are true. Or at least true enough.
In this campaign Blake Griffin uses the Kia Optima to travel back in time to impart wisdom on his younger self at various stages in his life. The campaign highlights the UVO voice-activated infotainment feature by using it as the device that sends Blake back in time by playing popular songs from those particular years. Just two days out from the launch of the campaign, it had generated more than 1000 articles with more than 90 million impressions. Numerous high-profile publications have released articles around the campaign and “Blake Griffin’s sense of humor,” including USA Today, The New York Times, NBC, ESPN, Mashable and AutoTrader, with additional coverage appearing daily.
Nowadays, data ranks up there with things like water, food, and probably air. And, if you're one of the kids on a family plan the first of the month usually turns into a data free-for-all. But, Virgin Mobile changed all of that by allowing the head of the plan the ability to control how much data each person gets each month. We realized that once your family knows you're the one who holds all the data power, they may start acting a little different... We also got Rick Astley to actually give something up despite promising the world different.
According to Forbes Magazine in 2015 , over 62% of online porn is viewed on mobile devices and the number is rapidly growing. So we decided to create an ad touting Boost Mobile’s new “Unlimited Data Plan” that would run on those very same adult sites everyone is apparently visiting from their smartphones.
According to the brief, children whose parents talk to them about drugs are up to 50% less likely to experiment with drugs. But with all the anti-drug messages saturating the airwaves, we figured the last thing anyone needed was another television commercial. Instead, we created a unique, interactive online experience where parents could record a message of love and support for their child. That message was then visualized as a sound wave and translated into a wearable bracelet, turning the medium into the message.
Pepsi is not a sports brand, it’s a culture brand. So to celebrate the 2014 World Cup, we left the pitch alone and focused on the culture of the games. We created an anthem with this cover of David Bowie’s “Heroes” featuring six of the world’s greatest players, Janelle Monae, and the city of Rio. When viewed on YouTube, the 2-minute film became an interactive experience that allowed people to explore even more of Brazil. Janelle Monae covered the David Bowie track, Danny Clinch shot portraits of our soccer players which were then given to local street artists to create posters with.
To demonstrate how far 2K Games goes to make their baseball game realistic, Cy Young Award winner and All-Star pitcher Tim Lincecum teaches his digital doppelganger how to be Tim Lincecum. Because a good video game is all in the details.
For the highly anticipated launch of Powerball in California, we set out to create a campaign that felt nothing like typical lottery advertising. We avoided the familiar cliches like Ferraris, mansions, and yachts, and decided instead to connect with people on an emotional level. Effie award for the campaign.
Remember the vintage marble maze game that people played before gadgets and video games became popular? In this campaign, we built a life-sized city onto that nostalgic game and our hero marble was the Nissan Rogue. As the board swayed from side to side, the Rogue never fell victim to any traps because of its road gripping intuitive all-wheel drive system. This campaign extended throughout TV, viral videos, banners, online games, and NBC’s “Heroes” co-sponsorships. It received the 2008 Mixx Awards Best in Show, a 2009 Bronze Effie, and was shortlisted in Cannes.
We've all sent some gems of text messages thanks to Autocorrect. We think those texts are pure gold, so we designed posters out of some of the best for Boost Mobile.
We all know driving and using your phone isn't safe. These vines (yes vines, they were a thing for a minute) were created to spread the message to those with short attention spans.
The Beats Pills are some characters, that I got to write for. They were nice and easy to work with, even the pink one.
Kia built a midsize sedan that set a world record. The Optima Hybrid traveled almost 8,000 miles through the contiguous 48 states on less than 123 gallons (64.5 MPG).
We could all use more miles per gallon. But to truly be fuel efficient, you have to drive smart. Meet Wayne Gerdes and Chris Bernius. Two professional drivers that took the Kia Optima Hybrid on a world record setting 7899 mile journey using only 5.5 tanks of gas.
Online you can experience the trip for yourself, by taking a virtual journey through the contiguous 48 states. Along the way you can gather tips on where to stop for food, landmarks, scenic viewpoints and most importantly how to get the most out of your hybrid. Just grab the Optima with your cursor and drag it, to start your road trip.
The site was developed in HTML 5 and specially build to work on touch screen mobile devices.
You know that constant urge to look at your phone, no matter the time or the place? The world frowns upon such behavior, but Boost Mobile applauds it. So much so, that we're giving you unlimited data for $35 a month. So you never have to resist that urge again.
With XBOX 360 waiting and Nintendo’s mysterious Wii on the horizon, Sony needed to build excitement for the PlayStation 3. As E3 (Electronic Entertainment Expo) approached, we created PLAY BEYOND to tease the launch of the PlayStation 3 and get the hardcore fans talking.
Socrates had Plato. Batman had Robin. Crockett had Tubbs. History has proven time and time again that every Alpha has a Sidekick. And chances are, you’ve got one too. Unless of course – you’re the sidekick. How can you tell? Well, in order to be the Alpha, you’ve got to act like one. And that means eating a lot of Oberto Beef Jerky. This campaign explores the timeless dynamic that exists between dominant males and the friends who want to be just like them.
For NBA 07' we brought back Billy Joe Cuthbert AKA "The White Mongoose" to tangle with our newest cover athlete, Kobe Bryant AKA "The Black Mamba" In this campaign, Billy Joe was pissed that Kobe got the game's cover, and took his case to the streets.
PlayStation’s NBA The Life was all about putting gamers in the shoes of an NBA rookie – where they would face all the rigors of NBA life on and off the court. In the game, you either succeed, get benched or become an NBA has-been. Dontbethenext.com was all about showing the downside of not cutting it in the NBA. Here, we told the cautionary tales of 3 such players who just couldn’t cut it, with their post-NBA, pathetic lives put on display for all the world to see.
Check out the site here:
To compete with EA, Sony added “The Show” mode to their MLB franchise. For the first time, gamers could create a baseball player and try to guide them to the Majors. To highlight this new feature, we created three fictitious players, who for one reason or another, weren’t ready for “The Show.”
Hot dogs had long been considered “kid food”. But when you really think about it, it’s just meat. Sure it comes in tube-form but how’s that different from a bratwurst or sausage? No, hot dogs are meat. Real men eat meat. So we created Frank, a real man who eats meat and also happens to be highly opinionated. Just get him on that soapbox of a grill and he’ll let you know what’s on his mind.
If Pepsi ONE can bring One Calorie and Full Flavor together, what else can it “ONEIFY”? Partnering with Geoff McFetridge, we answered that question on ONEIFY.COM. To navigate the microsite, users could scroll left or right over the never-ending chain of characters. Clicking on a character would reveal their story, webisodes and downloadable content.
No time. No money. Now if the Dodgers could only win another world series...
Overusing your smart phone has become stigmatized. It seems like every week there’s a new article posted about how terrible it is that people are buried in their phones, how we have no smartphone etiquette, or how we need to stop indulging at inappropriate times. But Boost Mobile wants to celebrate these behaviors, enabling and encouraging people to use their phones always, any place, and any time – because with our new unlimited data plan, there are no more consequences. So use your smartphone freely. Go ahead. Whip it out. Come to Data.
I used to play goalie for the LA Kings Alumni team, and this one time I got to take a penalty shot against Luc Robitaille